Working Student – Performance Marketing, Google Ads, Meta Ads

Job Description

Join our team as a Working Student in Performance Marketing, contributing to the planning, execution, and optimization of paid campaigns on platforms like Google Ads (Search, Display) and Meta Ads (Facebook & Instagram). Monitor campaign performance using key performance indicators such as CPC, CTR, ROAS, and CPL. You will be involved in creating and maintaining reports, preparing performance data, and conducting A/B tests of ad copy, target audiences, and creatives. Additionally, you'll research target audiences, keywords, and competitors, working closely with the marketing team to gain hands-on experience in day-to-day operations.

Qualifications

1. Currently enrolled in a relevant degree program such as Marketing, Business Administration, Media, Communications, or Social Sciences. 2. Basic experience with Google Ads or Meta Ads, gained through an internship, course, or personal project, is advantageous. 3. Possess an analytical mindset and enjoy interpreting data. 4. Capable of independent, structured work, even in a remote setting. 5. Display curiosity and motivation to grow in the field of performance marketing. 6. Proficient in German; knowledge of English is a plus.

Benefits

- Enjoy 100% remote work, allowing you to work from anywhere. - Benefit from flexible working hours (10–15 hrs/week) that accommodate your studies. - Gain direct insight into all facets of performance marketing, from strategy to execution. - Contribute meaningfully by helping us reach individuals who genuinely need our support.