Web Designer

Job Description

Join IDOC's marketing team as a Web Designer, focusing on building and optimizing WordPress websites and landing pages to enhance appointment bookings and retail performance. Leverage your expertise in HTML, CSS, and JavaScript to create high-performing, mobile-first user experiences. Develop and maintain scalable template systems for standardized campaign delivery, implementing SEO best practices and ensuring technical optimization across all builds. Support tracking infrastructure using GA4, conversion events, UTM structures, and pixel integrations. Optimize booking flows and page structure using performance data to improve user experience and site structure for measurable outcomes. Select and implement visual assets that support revenue-driving service lines, including clinical services and retail. Update client websites while maintaining template integrity and quality.

Qualifications

1. Requires 5+ years of progressive web development and web design experience, ideally in a performance-driven marketing environment. 2. Strong proficiency in WordPress CMS and page builders such as Divi. 3. Advanced proficiency in HTML, CSS, and JavaScript. 4. Demonstrated experience building conversion-focused landing pages. 5. Working knowledge of GA4, conversion tracking, and digital performance metrics. 6. Solid understanding of SEO principles, structured data, and evolving search technologies. 7. Experience supporting paid media landing environments. 8. Ability to build scalable template systems. 9. Strong visual design skills combined with a data-informed mindset. 10. High attention to detail. 11. Clear communicator and collaborator.

Benefits

- Continuing education opportunities - National, regional, and local peer networking events