VP Financial Wellness and Benefits

Job Description

Empower is seeking a VP of Financial Wellness and Benefits to lead integrated marketing strategies aligned with enterprise goals. This role involves shaping clear positioning that connects health, wealth, and advice solutions, translating complex offerings into human-centered narratives. Key responsibilities include developing and executing go-to-market strategies, establishing success metrics, guiding consistent execution across marketing efforts, and partnering with sales to deliver effective enablement tools. The VP will also simplify marketing collateral, use performance data to optimize strategy, and lead/develop marketing leaders.

Qualifications

1. Bachelor’s degree or equivalent experience; advanced degree a plus. 2. 10+ years of experience in marketing, product, sales, or related fields. 3. Senior-level marketing leadership experience in financial services, benefits, healthcare, or similar industries. 4. Experience leading portfolio-level or multi-solution marketing teams. 5. Strong ability to turn strategy into clear, effective execution. 6. Experience building integrated go-to-market strategies within enterprise environments. 7. Strong prioritization, project management, and stakeholder coordination skills. 8. Ability to simplify complex and regulated offerings for diverse audiences. 9. Clear communication and presentation skills across executive and partner groups. 10. Experience working across matrixed organizations.

Benefits

- Medical, dental, vision and life insurance - Retirement savings – 401(k) plan with generous company matching contributions (up to 6%) - Tuition reimbursement up to $5,250/year - Business-casual environment that includes the option to wear jeans - Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year - Paid volunteer time — 16 hours per calendar year - Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) - Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.