Technical Product Marketing Manager

Job Description

Take ownership of the demo strategy for Alteryx One, crafting and implementing a cohesive plan that emphasizes the platform's value, unique attributes, and practical applications throughout the customer journey. Construct top-tier demo experiences by designing and building demo environments, walkthroughs, videos, and scripts that vividly portray Agentic Analytics and the Alteryx One platform. Transform the product roadmap into tangible assets, such as demo-ready scenarios, compelling narratives, and impactful visualizations, to clearly articulate the product's vision and future advantages. Empower technical field teams by collaborating with Sales Engineering and GTM teams to deliver standardized demo frameworks, training programs, and resources that boost consistency, confidence, and success rates. Actively participate in significant opportunities, providing insights into the roadmap and shaping technical narratives aligned with Ideal Customer Profile (ICP) and account-based strategies. Spearhead and support demos for product launches, customer interactions, executive briefings, and key events, both internal and external. Integrate competitive insights and ecosystem positioning into demos and roadmap narratives to reinforce market differentiation. Establish a central, easily accessible repository of reusable demo and roadmap assets to promote widespread adoption across teams. Engage closely with Product & Engineering to influence feature showcasing and user experience, ensuring technical precision and alignment with product direction. Strengthen Alteryx's leadership in Agentic Analytics through engaging, technical storytelling that connects product innovation with tangible customer benefits.

Qualifications

1. Possess 7+ years of experience in Technical Product Marketing, Solutions Engineering, Developer Marketing, or similar B2B SaaS roles. 2. Have direct experience using Alteryx. 3. Demonstrate a proven ability to create and deliver high-quality demo environments, technical assets, and product walkthroughs. 4. Exhibit a strong understanding of data, analytics, AI/ML, or cloud platforms, with the capacity to quickly grasp and communicate complex technical concepts. 5. Have experience in enabling Sales Engineering or technical field teams with scalable assets and training programs. 6. Be able to translate product capabilities into value-driven narratives for technical and business audiences. 7. Demonstrate strong collaboration skills, with experience in cross-functional partnerships with Product, Engineering, Marketing, and Sales teams. 8. Have experience supporting product launches, roadmap storytelling, or executive-level presentations. 9. Be comfortable in fast-paced environments, adept at balancing strategic thinking with hands-on execution. 10. Bonus: Familiarity with Snowflake, Databricks, or modern data stack technologies. 11. Hold a BA/BS degree; a technical degree or equivalent experience is preferred. 12. Be willing to travel (25% - 40%) for events, customer engagements, and internal meetings.

Benefits

- Medical, dental, and vision coverage - 401(k) with company match - Paid parental leave, caregiver leave, and flexible time off - Mental health support and wellness reimbursement - Career development and education assistance - A monthly Connectivity Plus stipend of $150 to support remote work-related expenses - An annual $200 home office reimbursement