Subject Matter Expert – Marketing, Chinese Speaker

Job Description

Contribute your marketing expertise to enhance AI training. Ensure a comprehensive understanding of marketing terminology, workflows, and logic. Your responsibilities include curating, labeling, and validating marketing datasets, such as ad copy, KPIs, and customer segments. Design realistic marketing scenarios, including campaigns, A/B testing, and multichannel strategies. Map comprehensive marketing workflows into structured, AI-friendly formats. Identify critical decision points, metrics, and dependencies in marketing processes. Assess AI outputs for relevance, creativity, tone, and brand compliance. Provide structured feedback and define evaluation criteria to improve model performance. Collaborate with product and ML teams to develop innovative AI-driven marketing solutions.

Qualifications

1. Advanced proficiency in Chinese language. 2. Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. 3. 7-12 years of practical experience in marketing, with exposure to: - Campaign strategy and execution (digital, social, performance, and/or brand marketing) - Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.) - Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.) - Customer segmentation, journey mapping, and content strategy - Media planning, A/B testing, and ROI optimization. 4. Demonstrated ability to translate real-world marketing challenges into structured data or process documentation. 5. Excellent communication and documentation skills—capable of articulating domain logic clearly to technical teams. 6. Experience in cross-functional collaboration with data science, product, or engineering teams.

Benefits

- Remote work options