Social Media Manager – Growth-Focused

Job Description

We are seeking a Growth-Focused Social Media Manager to create and edit engaging video and image content using raw material provided by the team, adapting it for each social media platform. You will manage and publish content across Meta (Instagram, Facebook), TikTok, and YouTube, ensuring consistency with brand voice and visual identity. You will also develop and execute a content calendar aligned with marketing and patient acquisition goals. Generating qualified leads through social media efforts, including organic content, messaging, and engagement strategies is a must. Monitoring and responding to comments, messages, and inquiries across platforms in a timely and professional manner is essential. You will own paid media campaigns on Meta Ads Manager, including setup, execution, optimization, and performance tracking to drive lead generation and conversions. Analyzing performance metrics (engagement, leads, conversions) and continuously optimize content and campaigns, as well as proactively suggest new content ideas, campaigns, and growth strategies based on trends and audience behavior is also expected. You will collaborate with internal stakeholders to align marketing efforts with business objectives.

Qualifications

1. Mid-level experience managing social media and paid advertising for brands or clients. 2. Hands-on experience with Meta Ads Manager, including campaign setup, audience targeting, and creative testing. 3. Demonstrated ability to create and edit video and image content for Instagram (Reels, Stories), TikTok, and YouTube. 4. Experience owning a content calendar and driving social media strategy independently, without requiring close direction. 5. Strong understanding of brand voice and visual identity consistency across multiple platforms. 6. Proactive mindset: comfortable proposing ideas, pushing projects forward, and requesting raw content and inputs from stakeholders. 7. Advanced written and spoken English for client communication and community management. 8. Experience in the healthcare or wellness industry is a plus.

Benefits

- Competitive salary in USD - Remote-first flexibility. Work from anywhere. - A monthly flexible benefits budget, in addition to your salary. - PTO and paid U.S. holidays