Senior Yield Manager, Digital Advertising

Job Description

Drive significant revenue expansion across digital platforms via strategic pricing models, efficient demand management, and effective yield optimization. Enhance CPM values, optimize fill rates, and refine overall monetization tactics for display, video, mobile, and CTV/OTT inventories. Amplify programmatic revenue generation by improving auction processes, streamlining demand pathways, and creating advantageous deal frameworks. Produce precise revenue projections in collaboration with the Finance department, aligning yield strategies with overarching financial goals. Elevate forecast accuracy and revenue streams using AI-driven analytics and predictive insights. Maximize inventory usage to ensure peak revenue capture across diverse monetization channels.

Qualifications

1. Possess 2-5+ years of experience in data analysis within an advertising-focused media entity. 2. Demonstrate expertise in yield management and revenue enhancement, specifically targeting direct and programmatic advertising avenues. 3. Exhibit proficiency in analytical tools like Excel, SQL, Looker, and Tableau. 4. Experience collaborating with Finance or business operations teams on financial planning, budgeting, and revenue forecasting. 5. Showcase a robust understanding of ad servers (e.g., Google Ad Manager) and SSPs/exchanges. 6. Familiarity with various programmatic deal types, including PMPs and Programmatic Guaranteed. 7. Capability to use AI tools for advanced data analysis, workflow automation, and optimization initiatives (e.g., Python-based models, BI integrations, AI copilots). 8. Prior experience in applying predictive analytics or machine learning algorithms for pricing tactics, forecasting models, or yield optimization strategies. 9. Exceptional communication abilities coupled with the capacity to influence diverse cross-functional teams and stakeholders. 10. Exhibit a data-centric approach with keen attention to granular details and a proactive inclination towards action.

Benefits

- Multiple medical insurance options available. - Comprehensive dental, vision, life, and disability insurance coverage. - Employee Emergency Fund accessibility. - Company equity participation through stock options. - Open Paid Time Off (PTO) policy. - 401K retirement plan with company matching contributions. - Flexible hybrid work arrangement.