Senior User Acquisition Manager, Meta, TikTok

Job Description

Take charge of and expand paid user acquisition strategies across Meta and TikTok platforms. Consistently enhance essential metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Return on Marketing Investment (ROMI). Pinpoint and amplify successful campaigns while upholding efficiency. Construct and oversee campaign structures that align with scaling objectives. Engage in continuous testing and refinement of creative content. Execute well-structured A/B tests, formulating precise hypotheses and learning agendas. Thoroughly analyze performance throughout the entire funnel. Recognize bottlenecks and possibilities for growth. Transform data into practical insights and well-informed decisions. Utilize attribution models and comprehend platform-specific subtleties (e.g., iOS 14+ considerations). Collaborate closely with creative teams to produce impactful advertisements. Deliver explicit, data-backed feedback on hooks, perspectives, and formats. Contribute to establishing and broadening repeatable creative blueprints. Uncover fresh scaling mechanisms within current channels. Experiment with new audiences, formats, and campaign variations. Participate in assessing emerging acquisition channels as necessary. Work in tandem with product, analytics, and growth teams. Establish agreement on Key Performance Indicators (KPIs), tracking methodologies, and reporting procedures. Assure data precision and suitable event monitoring.

Qualifications

1. Possess 3–5 years of experience in user acquisition and performance marketing. 2. Have robust practical experience with Meta and TikTok Ads. 3. Exhibit a proven history of effectively managing and scaling monthly budgets exceeding $1 million. 4. Familiarity with subscription-based web products is highly advantageous. 5. Possess a strong understanding of performance metrics, including CPA, ROAS, Lifetime Value (LTV), and retention rates. 6. Demonstrate the capability to dissect data and promptly make well-considered decisions. 7. Be exceptionally proactive and self-motivated. 8. Comfortable taking ownership of end-to-end performance outcomes. 9. Employ a data-driven approach with a structured methodology for testing. 10. Communicate clearly and in a structured manner. 11. Capable of presenting insights and performance data to stakeholders. 12. Exhibit strong collaboration skills with creative and cross-functional teams.

Benefits

- Remote Work Environment: Enjoy the flexibility to work from any location, promoting a harmonious work-life balance. - Unlimited PTO: Take advantage of unlimited paid time off to rejuvenate and prioritize your well-being without the constraints of counting days. - Paid National Holidays: Observe and enjoy national holidays with paid time off, allowing you to unwind and recharge. - Company-provided MacBook: Ensure seamless productivity with state-of-the-art Apple MacBooks provided to all employees who require them. - Flexible Independent Contractor Agreement: Experience the advantages of flexibility, independence, and entrepreneurial opportunities. Benefit from favorable tax conditions, networking prospects, minimized employment responsibilities, and the freedom to operate from any location.