Senior Staff Program Manager – Digital Campaigns

Job Description

We are looking for a Senior Staff Program Manager to spearhead our Digital Campaigns. This role involves designing, executing, and optimizing cross-channel digital demand and brand campaigns. You will develop data-backed digital campaign programming, create comprehensive quarterly and annual media plans, and collaborate with the analytics team to refine audience segmentation. Managing both internal and agency resources, you'll be responsible for executing paid social media campaigns and delivering measurable lift in KPIs through iterative optimization. Working closely with the marketing campaigns lead and product marketing managers, you will communicate strategies and plans to both internal and external stakeholders to ensure campaign success and alignment with business objectives.

Qualifications

1. Extensive experience in leading data-driven digital campaigns. 2. Developing and delivering against end-to-end media plans that include benchmarks and KPIs. 3. Feeding into digital content, social media, and integrated marketing plans. 4. Previous experience with responsibility for digital campaigns at a B2B and B2C technology company. 5. Experience running concurrent paid and organic nurture campaigns while simultaneously planning.

Benefits

- Eligibility to participate in discretionary bonus program - Medical, dental, vision, and life insurance - Short-and long-term disability - 401(k) - Employee stock purchase plan - Health savings account - Dependent care and healthcare spending accounts - 12 holidays - Flexible time off pursuant to Seagate policy - Minimum of 48 hours of paid sick leave - 16 weeks of paid parental leave