Senior SEO Manager

Job Description

Contribute to the evolution of SEO and answer engine optimization (AEO) strategy, ensuring alignment with the buyer's journey, marketing funnel, and website roadmap. Conduct keyword research and search intent analysis to pinpoint high-impact opportunities. Cultivate organic growth strategies across search engines, YouTube, Reddit, and emerging discovery platforms. Guarantee content strategy and site architecture support traditional search visibility and AI-driven answer engines. Spearhead technical, on-page, and off-page SEO initiatives to elevate crawlability, rankings, and overall site performance. Implement AEO best practices, incorporating structured content, schema markup, and AI-friendly content architecture. Collaborate with developers, content marketers, and SEO specialists to prioritize and implement optimizations. Support scalable organic growth through AI-assisted and agentic content workflows as needed. Measure and communicate the impact of SEO and AEO efforts on critical business outcomes, including MQLs, SQOs, and pipeline contribution. Construct and maintain dashboards and performance reports using GA4, Siteimprove, Power BI, Excel, and related tools. Convert performance data into actionable recommendations for content, product marketing, and demand generation teams. Transform technical SEO findings into clear, actionable recommendations for web developers and product managers. Collaborate with marketing, product, content, and development teams to integrate SEO into campaign planning, website updates, and content creation. Coordinate with internal specialists and stakeholders to ensure consistent execution across SEO initiatives. Collaborate with in-house SMEs and agency experts to help ensure company websites reflect current SEO and AEO best practices.

Qualifications

1. Bachelor’s degree in a related field or equivalent business experience. 2. 4-6 years of hands-on SEO experience, ideally in B2B, SaaS, or another performance-driven digital environment. 3. Ability to manage large projects and processes independently with limited supervision. 4. Strong expertise in keyword research, search intent modeling, and content optimization. 5. Hands-on experience with SEO tools such as Ahrefs, SEMrush, and Screaming Frog. 6. Strong working knowledge of technical SEO, schema markup, structured data, and site architecture. 7. Proficiency in analytics and reporting tools, including Google Analytics 4 (GA4), Siteimprove, Power BI, and Excel.

Benefits

- Onsite/Hybrid/Remote depending on location - 0-10% travel may be required