Senior Programmatic Operations – Trading Lead

India – Remote Full-Time

Job Description

Take ownership of campaign setup, execution, optimization, and delivery across various DSPs such as Adform, Freewheel, and Amazon DSP. Administer pacing, budgets, and performance across US campaigns covering BVOD, CTV, Display, DOOH, Audio, and Video. Optimize campaigns against key performance indicators (KPIs) including VCR, CTR, CPA, ROAS, and reach/frequency. Spearhead supply strategy including PMP curation and SSP collaboration within the US ecosystem. Uphold best practices across trafficking, tagging, QA, and brand safety measures. Resolve delivery issues, SSP/DSP discrepancies, and technical campaign challenges. Supervise campaign trafficking, tag implementation, and QA processes. Work with internal teams on pixel implementation, tracking, and attribution setup. Ensure accuracy in campaign setup, naming conventions, reporting structures, and billing alignment. Maintain operational consistency across DSPs and US-based inventory partners. Evaluate campaign performance across DSPs, GA4, and log-level data environments. Discover optimization opportunities across audiences, inventory, bidding strategies, and creative elements. Supply clear and actionable insights to Account Managers for client communication. Aid testing frameworks including audience strategies, creative variants, and channel mix optimization. Bolster the rollout and optimization of AI-driven campaign solutions. Contribute to automation, workflow efficiencies, and operational best practices. Collaborate with product and tech teams on attribution, incrementality, and data integration initiatives. Monitor US programmatic trends, platforms, SSPs, and data partners. Work closely with Account Managers to ensure seamless campaign delivery and performance alignment. Team up with trading, ad ops, analytics, and product teams. Mentor junior traders and contribute to upskilling across the team. Support onboarding of new US clients from an operational and technical perspective.

Qualifications

1. Experience running US CTV/BVOD campaigns is required. 2. Must be comfortable working US Eastern Time hours. 3. Minimum of 8 years of hands-on experience in programmatic media buying and ad operations. 4. Strong experience across multiple DSPs is essential. 5. Deep understanding of BVOD, CTV, Display, DOOH, Audio, and OLV environments is necessary. 6. Experience with GTM, GA4, pixel implementation, and tracking frameworks is needed. 7. Strong knowledge of optimization levers and bidding strategies is crucial. 8. Experience working with log-level data and advanced reporting environments is preferred. 9. Familiarity with DCO, dynamic creative, and attribution methodologies is advantageous. 10. Must have a strong problem-solving mindset with the ability to troubleshoot technical and delivery issues. 11. Must be highly organized, detail-oriented, and comfortable managing multiple campaigns and deadlines.

Benefits

- Competitive Salary - Annual Performance Bonus - Paid Time Off - Flexible work schedule


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