Senior Product Marketing Manager

Job Description

Take ownership of product-level revenue performance across the eCommerce sales funnel. Spearhead end-to-end go-to-market strategies for new product releases and market expansions. Establish and refine product positioning and packaging approaches. Manage the on-site product presentation, encompassing merchandising strategies and purchase pathways. Analyze data and customer insights to pinpoint avenues for growth. Act as a bridge connecting Product, Engineering, and Sales teams. Collaborate with Sales and Marketing to ensure impactful messaging. Define and monitor key performance indicators (KPIs) using comprehensive reporting frameworks to assess traffic and conversion metrics.

Qualifications

1. Possess a Bachelor’s degree in Marketing, Business, or a related field. 2. Have 5-7 years of experience in product marketing, brand management, and eCommerce. 3. Demonstrate a strong understanding of eCommerce platforms and digital marketing strategies. 4. Experience in optimizing product visibility, sales performance, and customer experience with Shopify. 5. Exhibit excellent communication, storytelling, and presentation capabilities. 6. Display the ability to collaborate effectively with cross-functional teams. 7. Be proficient in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis techniques.

Benefits

- Colibri Group welcomes applicants from all backgrounds. - We are committed to building a diverse and inclusive workplace.