Senior Planner, Paid Search

Job Description

Support the creation, optimization, and reporting of paid search campaigns across the portfolio. Build and launch comprehensive campaigns across search, Performance Max, Demand Gen, and more. Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads. Execute rigorous Quality Assurance (QA) on all campaigns before launch. Accurately forecast and pace monthly budgets. Manage the daily health of accounts through Search Query Report (SQR) analysis and other methods. Consistently track performance metrics. Deliver campaign results reporting focused on providing actionable insights and recommendations. Assist the account lead with ad hoc requests from internal teams and the client.

Qualifications

1. 2 to 3 years of professional paid search experience. 2. Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience. 3. Google Ads Certification is required. 4. Google Analytics Certification is a plus. 5. Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor. 6. Strong skills in core Excel functions, specifically those pertaining to data analysis. 7. Excellent written, verbal, and interpersonal communication skills. 8. Strong presentation skills 9. Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment. 10. Ability to think critically about business problems and propose data-backed solutions.

Benefits

- Health insurance - Dental insurance - Vision insurance - Life insurance - 401K - Lifestyle Spending Account - Employer Paid Life & Disability Insurance - Flexible Time off & Holidays