Senior Performance Marketing Specialist, Korea

Job Description

We are seeking a Senior Performance Marketing Specialist to lead our paid acquisition efforts in the Korean market. In this role, you will: 1. Manage and refine paid campaigns across Google, Meta, Naver, and Kakao. 2. Continuously monitor daily performance, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall marketing effectiveness. 3. Collaborate with the creative team to test creatives, audiences, and placements. 4. Develop and maintain comprehensive campaign reports and creative performance analyses. 5. Support budget planning and growth forecasting activities. 6. Stay abreast of updates, algorithm changes, and competitive activities on Korean platforms. 7. Collaborate cross-functionally with Brand, Creative, and Global Marketing teams, ensuring campaigns are locally relevant and impactful. 8. Ensure all campaigns are culturally appropriate and effectively localized for the Korean market. 9. Keep informed about the latest market trends, platform updates, and competitor strategies.

Qualifications

To succeed in this role, you'll need: 1. 5+ years of practical experience in performance marketing or paid media. 2. A proven track record of managing Google Ads and Meta campaigns with demonstrable results. 3. Hands-on familiarity with Korean platforms, including Naver and Kakao. 4. Strong analytical capabilities and ease with data-driven decision-making processes. 5. The capacity to work autonomously and effectively prioritize tasks in a remote, asynchronous work setting. 6. Native Korean language proficiency, complemented by professional proficiency in English. 7. A thorough understanding of the Korean digital advertising environment.

Benefits

We offer: - Competitive salary - Flexible work arrangements - Remote work options