Senior Digital Marketing Specialist

Job Description

Write and refine website content to ensure a consistent, empathetic, and human brand voice that resonates with our audience. Integrate strategic keywords and SEO best practices into web copy without compromising readability or brand integrity. Execute email campaigns end-to-end, covering template creation, list management, and deployment. Utilize Pardot (or similar) to segment audiences based on behavior, industry, and persona, delivering personalized 1-to-1 communication at scale. Develop automated drip sequences to nurture prospects through the funnel using targeted, persona-based messaging.

Qualifications

1. 4+ years of professional copywriting experience, showcasing the ability to simplify complex topics for broader understanding. 2. Proven experience with Pardot, HubSpot, or Marketo. 3. Proficiency in balancing keyword density with engaging, high-quality writing. 4. Experience in creating content tailored for distinct buyer personas and aligning content with various stages of the customer journey.

Benefits

- Comprehensive health and wellness plans - A 401(k) with a Nielsen company match - A generous paid time off policy - Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility