Senior Data Analyst, Marketing

Job Description

Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving Marketing Qualified Leads (MQLs). Support the development and implementation of data-driven marketing strategies to achieve business objectives. Support A/B tests and other experiments to optimize marketing campaigns and website performance. Develop learning plans that allow for systemic improvement in website performance. Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders. Develop comprehensive reports on marketing performance and Return on Investment (ROI). Tell a story through the analysis of data. Collaborate with marketing teams to align on data requirements and insights. Partner with technology and product teams to ensure data accuracy and accessibility. Communicate complex data insights to both technical and non-technical audiences. Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns.

Qualifications

1. 5+ years of analytics experience 2. 2+ years of digital analytics 3. Proficiency in data analysis tools (e.g., SQL, Python, R) 4. Experience with data visualization tools (e.g., Power BI, Tableau) 5. Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email) 6. Experience with web analytics tools (e.g., Google Analytics) 7. Strong problem-solving and critical thinking skills 8. Excellent communication and presentation skills 9. Ability to work independently and collaboratively

Benefits

- Start Day 1 for Full-Time Colleagues - No Waiting Period! - Professional and Personal Growth - Multiple avenues to grow your career - Training and development programs available - Tuition Reimbursement benefits (for FT Colleagues) - Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more - 401(k) retirement plan with company-matching contributions - Vacation days & sick days - Company-paid holidays & floating holidays - A company mindset that prioritizes health, safety, and flexibility