Product Marketing Manager

Job Description

Shape Market Dominance: Expand influence within the life sciences sector by strategically positioning our advanced data solutions. Provide Industry Insights: Closely monitor the dynamic life sciences field and related markets. Compile vital data on evolving market trends, competitor actions, and new regulations to refine our product development and marketing strategies. Refine Segmentation and Personas: Develop and maintain detailed, actionable buyer personas. Segment the life sciences market to pinpoint key targets and customize our strategy to meet their unique challenges and objectives. Enhance Product Engagement: Boost the adoption of new features and current products among life sciences clients using targeted lifecycle marketing and clear communications. Fuel Sales Performance: Shorten sales cycles and improve success rates by providing the sales team with focused messaging and highly effective resources. Create high-impact sales materials designed for the life sciences area.

Qualifications

1. Demonstrated expertise in B2B product marketing, particularly in healthcare data or technology for the life sciences sector (biopharmaceutical, medical devices). 2. 8+ years of experience, including direct product marketing responsibilities and proven impact on business outcomes. 3. Proven ability to contribute to product and marketing strategies to boost growth, differentiation, and customer acceptance. 4. Skilled in analyzing complex market signals, customer insights, competitive data, and qualitative information. 5. Expertise in providing thought leadership on industry trends, customer needs, and competitive approaches. 6. Comprehensive understanding of the marketing and sales funnel. 7. A proactive mindset: ability to solve problems quickly and maintain momentum during priority shifts. 8. Exceptional writing and verbal communication abilities. 9. Strong analytical skills for interpreting market data and developing actionable strategies.

Benefits

- Remote first / work from home culture - Flexible vacation policy for rest and rejuvenation - Comprehensive paid leave options - Complete health, dental, and vision coverage - 401k retirement plan - Support for infertility treatments - Tuition reimbursement, life insurance, and EAP benefits