Paid Advertising Strategist

Job Description

Seeking a Paid Advertising Strategist to manage end-to-end execution of paid media campaigns across platforms like Google Ads, Meta, TikTok, LinkedIn, YouTube, Pinterest, and Bing. Responsibilities include building, launching, QA, and optimizing campaigns with a focus on ROI, managing budgets, conducting keyword research, analyzing campaign performance, and supporting client communication. Collaborate with internal teams, maintain testing roadmaps, adapt strategies based on trends, and leverage AI tools for efficiency.

Qualifications

1. 2+ years experience in paid media or performance marketing. 2. Experience managing campaigns on 2+ major platforms. 3. Understanding of performance metrics (CPA, ROAS, CAC). 4. Experience with campaign setup, optimization, and reporting. 5. Proficiency in Google Analytics and reporting tools. 6. Strong communication and organizational skills. 7. Ability to manage multiple priorities.

Benefits

- Base salary: USD $3,000+ per month, negotiable - Commission opportunities available - Full-time role with flexible hours (EST, PST, or CST) - Unlimited PTO + National Holidays - Healthcare stipend: $50/month - Growth & leadership opportunities