Marketing Specialist

Job Description

Goods & Services is seeking a Marketing Specialist to enhance brand visibility, boost engagement, and drive conversions through strategic end-to-end marketing campaigns. This role involves crafting engaging content for diverse audiences and platforms, serving as the main contact for external partners like Applebox, ensuring timely and budget-conscious project delivery that aligns with brand standards. Responsibilities include analyzing consumer data and market trends to assess campaign effectiveness, optimizing marketing spend, identifying growth opportunities, and managing marketing collateral across digital and traditional channels. The successful candidate will ensure a consistent brand voice across all customer touchpoints.

Qualifications

1. 3-5+ years of marketing experience with a focus on managing multi-channel campaigns. 2. Strong copywriting and content production abilities, with a keen eye for design. 3. Proficiency in marketing analytics tools (e.g., Google Analytics, CRM) to guide strategy. 4. Excellent project management skills and experience collaborating with creative agencies. 5. Ability to oversee both high-level strategy and tactical execution of marketing materials. 6. Experience in managing external creative production or media buying agencies. 7. Familiarity with marketing automation and CMS platforms. 8. High level of organization to handle multiple projects in a fast-paced setting.