Marketing Specialist – Global Diagnostics

Job Description

As a Marketing Specialist, you'll be instrumental in shaping our global diagnostics communications strategy. This encompasses crafting engaging content for customer email campaigns, formulating effective crisis communication plans, and ensuring brand voice consistency across all channels. You'll be managing email and multi-channel campaigns, incorporating testing and deployment strategies to maximize performance. Your analytical skills will be key in monitoring campaign effectiveness, offering actionable insights through comprehensive dashboards and reports, and proactively maintaining data quality. Furthermore, you'll develop audience segmentation strategies to personalize marketing efforts, build relationships with key partners, and support the development of deliverables for conferences. You'll also manage diagnostic projects, including price lists, and provide on-site event support as required.

Qualifications

1. Bachelor’s degree in Marketing, Communications, Business, or a related field. 2. Knowledge and experience with utilizing marketing automation tools. 3. Strong writing and editing skills for digital and print content. 4. Knowledge of data and analytics tracking and social media engagement. 5. Proficiency in HTML/CSS for email templates (preferred).

Benefits

- Healthcare and insurance benefits starting on day one. - A 401K plan with a match and profit-sharing contribution from Zoetis. - 4 weeks of vacation.