Marketing Operations Business Partner

Job Description

Become a Marketing Operations Business Partner and optimize lead lifecycles. Audit the end-to-end lead lifecycle to ensure complete tracking accuracy and resolve conversion points. Serve as the key link between sales and marketing, translating sales feedback into marketing process improvements. Design and refine lead scoring models and automated routing to ensure high-value prospects reach the sales team quickly. Set standards for data hygiene and oversee lead source attribution to accurately capture marketing’s impact on revenue. Evaluate workflows to reduce friction and leverage new tools or AI features to improve efficiency. Develop scalable processes for lead handling and ensure consistent execution across the organization.

Qualifications

1. Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field. 2. 4–6 years of experience in Marketing Operations or Revenue Operations within a SaaS-based company, with a proven track record of managing lead lifecycles. 3. Strong understanding of B2B marketing funnels, including lead scoring, multi-touch attribution, and automated routing. 4. Excellent cross-functional communication skills, with experience acting as a liaison between marketing and sales leadership. 5. Strategic thinker with a deep technical foundation in marketing technology and data analytics. 6. Demonstrated ability to design and document scalable operational processes (SOPs). 7. Preferred Qualifications: Professional certifications in Salesforce (Admin) or Marketing Automation Platforms (e.g., Pardot); experience in the SaaS or healthcare industry is a plus.

Benefits

- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution - 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep. - Generous Paid Time Off and Paid Parental Leave programs - Company paid Life and Disability benefits - Flexible Spending Account, and Employee Assistance Programs - Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed - Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning - Global presence and in-person collaboration opportunities; dog-friendly HQ (US) - Hybrid office-based roles and remote availability for some roles - Weekly catered breakfast and lunch - Treadmill workstations, Zen, and wellness rooms within our BRIC headquarters