Influencer Marketing Manager

Job Description

We are seeking a highly motivated Influencer Marketing Manager to develop, own, and evolve Empower’s global influencer marketing strategy, aligning it with our enterprise objectives. You will identify emerging platforms, creator trends, and cultural movements, defining and managing the annual influencer operating plan and budget. Providing strategic oversight of external influencer agencies, you will oversee influencer programs, including always-on campaigns, product launches, and partnerships. Responsibilities include leading negotiation and contracting for influencer collaborations, ensuring content meets brand, legal, and regulatory standards, defining KPIs, and leading performance reporting and optimization. You will also own influencer compliance, brand safety, and risk management.

Qualifications

1. Bachelor’s degree in marketing, Communications, Business, or a related field. 2. 8-12+ years of marketing experience with deep specialization in influencer marketing. 3. Demonstrated success leading enterprise-scale influencer programs. 4. Experience managing agencies and external partners. 5. Strong analytical, communication, and executive presentation skills. 6. Working knowledge of FTC regulations and influencer compliance standards.

Benefits

- Medical, dental, vision and life insurance. - Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup. - Tuition reimbursement up to $5,250/year. - Business-casual environment that includes the option to wear jeans. - Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year. - Paid volunteer time — 16 hours per calendar year. - Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA). - Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.