Growth Specialist – CRM & Marketing Automation

Job Description

Join Product Hackers as a Growth Specialist, connecting business needs with marketing automation. Translate client strategic challenges into concrete segmentation, journey, and personalization initiatives. Identify opportunities by analyzing complex patterns like cohorts, RFM, and purchase propensity to drive efficiency and growth. Design end-to-end solutions, creating and documenting multi-channel lead nurturing, cross-sell, and win-back flows, justifying decisions with data. Execute experiments in automation channels, using statistical analysis to extract actionable learnings. Manage the automation roadmap, integrating business priorities, resources, and previous learnings. Ensure experiment successes become stable processes within the client's business. Serve as the client's go-to person and coordinate with multidisciplinary teams.

Qualifications

1. 2-4 years of experience with tools like Salesforce Marketing Cloud, HubSpot, ActiveCampaign, Klaviyo, or similar platforms. 2. Ability to create dynamic segments based on customer behavior and lifetime value (LTV). 3. Ability to design multi-channel tests and translate data into strategic learnings. 4. Experience creating customized dashboards (GA4, Looker, Amplitude) that link automation metrics to overall business goals. 5. Proficiency in connecting CRM, e-commerce, and data warehouses using Zapier, Make, or APIs. 6. Knowledge of SQL for simple queries and proficiency in HTML/CSS or specific languages (like Ampscript). 7. Ability to collaborate with design teams and optimize the UX/UI of emails and landing pages to improve conversion rates.

Benefits

- Full remote work + flexible hours (with client and team meeting schedule limitations). - Salary based on expertise. - Flexible compensation. - National and local holidays. - 25 days of leave (22 working days of vacation + birthday, December 24th, and December 31st). - Reduced working hours in the summer months (July and August). - Access to our PH School training platform valued at over €3000/year. - €500 budget to adapt your home workspace + company laptop (Macbook Pro). - Partner classes to improve your English weekly and meet your colleagues. - Product Hackers events and team building activities. - Incentive for bringing new colleagues to Product Hackers. - Bonus of a percentage of invoiced revenue if you bring in a client. - Development and training plan to continue growing as a professional at Product Hackers. - Additional benefits to come.