Geo Marketing Specialist

Job Description

We are seeking a Geo Marketing Specialist to implement and execute English Language Learning (ELL) marketing strategies in Mexico. Adapt global and regional campaigns for the Mexican market and execute local launches of ELL products and solutions. Coordinate channel activations with distributors and ensure the availability and deployment of commercial materials. This role involves participating in industry events, overseeing field execution, and collaborating closely with the sales team to align campaign efforts. The specialist will support demand generation, coordinate with strategic distributors, and identify improvement opportunities based on sales feedback. Monitor campaign performance indicators such as leads, MQLs, and influenced pipeline, while tracking results and preparing monthly performance reports. Manage the assigned budget, recommend improvements, and develop creative briefs for local materials, coordinating with Creative Services and external vendors.

Qualifications

1. 4-6 years of experience in marketing, trade marketing, or campaign execution. 2. Experience working with commercial teams and/or channel partners. 3. Experience managing multi-channel campaigns. 4. Experience in the education sector (preferred). 5. Intermediate to advanced English proficiency (ability to interact at a regional level). 6. High level of operational autonomy. 7. Strong commercial results orientation.

Benefits

- Health insurance - Retirement plans - Paid time off - Flexible work arrangements - Professional development