Funnel Builder, CRO Specialist

Job Description

Seeking a Funnel Builder & CRO Specialist to enhance sales funnels for non-toxic home products. Responsibilities include developing funnel concepts for cold traffic, upsells, and win-back campaigns. Design optimized page layouts, build pages in Builder.io, and manage A/B tests. Focus on conversion rate optimization across the purchase funnel, collaborating with copywriters and media buyers. Monitor performance and identify opportunities to improve revenue impact.

Qualifications

1. Proven experience building high-converting direct response funnels. 2. Deep familiarity with Builder.io. 3. Strong grasp of ecommerce product page psychology. 4. Hands-on CRO experience with hypothesis creation and statistical analysis. 5. Understanding of traffic temperature and its impact on funnel structure. 6. Ability to audit funnels and prioritize revenue-moving changes. 7. Comfort with analytics platforms like GA4 or Triple Whale. 8. Bonus points for experience in natural CPG space, familiarity with subscription models, and basic HTML/CSS ability.