Full-Stack Digital Strategist

Job Description

Seeking a Full-Stack Digital Strategist to enhance our team. In this role, you will: - Lead strategy sessions and client calls to align digital marketing efforts with client objectives. - Monitor and refine organic and paid performance to maximize ROI for our clients. - Spearhead the creation and execution of innovative paid advertising campaigns across diverse platforms. - Ensure data integrity and implement precise tracking mechanisms to measure campaign success. - Deliver actionable, data-driven insights to inform strategic decisions. - Contribute to the evolution of our processes and service offerings to stay ahead of industry trends. - Cultivate in-depth expertise in the hospitality sector to better serve our clients' unique needs.

Qualifications

To thrive as a Full-Stack Digital Strategist, you'll need: 1. Excellent interpersonal and communication skills, essential for client-facing interactions in the hospitality service sector. 2. Expertise in GA4 for data presentation and a comprehensive understanding of digital marketing principles. 3. Proficiency in Google Tag Manager for setting up cross-domain and e-commerce tracking. 4. Proven ability to identify and correct tracking issues, ensuring data accuracy. 5. Solid experience managing and optimizing paid advertising campaigns on platforms like Google Ads, Meta Ads, TikTok Ads, and Microsoft Ads. 6. Skill in developing and refining SEO strategies, resolving technical errors, and using tools like Semrush to improve search engine rankings. 7. Demonstrated experience working in fast-paced agency environments, handling multiple clients and projects simultaneously. 8. A proactive approach to problem-solving, capable of transforming strategic input into practical outputs while maintaining client satisfaction. 9. Expertise in creating and implementing highly effective marketing funnels. 10. A collaborative mindset, working closely with developers and project managers to continuously improve website performance. 11. Familiarity with user behavior analysis tools such as Microsoft Clarity, Crazy Egg, or Hotjar. 12. Knowledge of best practice management techniques for standard industry platforms. Bonus points for: - Experience advertising on hospitality-specific platforms like TripAdvisor and OTAs (Expedia, Booking.com). - Familiarity with industry-specific technology (SynXis, TravelClick, Revinate). - Google certifications (Analytics, Google Ads Search/Display/Video). - Proficiency in French or Arabic. - Experience with Google Data Studio and CRO.

Benefits

Wallop Inc. provides the following benefits: - Enjoy 15 days (3 weeks) of vacation time to start. - Access extended health and medical benefits for comprehensive coverage. - Receive a $1000 annual health and wellness spending account for you and your family. - Participate in a profit-sharing program to share in the company's success. - Get a $30 home office stipend per pay period to support your remote work setup. - Receive a $1000 one-time home office setup allowance on your first paycheck. - Use a provided MacBook for all work-related tasks. - Benefit from flexible working hours and days to accommodate your lifestyle. - Have the option to work remotely or from our Vancouver office. - Enjoy extended Christmas holidays for ample time off. - Take advantage of an extended Easter weekend (Easter Monday & Easter Friday). - Participate in a winter holiday party for team bonding. - Have the opportunity to work from another country to extend vacations or time in your home country. - Receive parental leave salary top-up during your first month of leave.