ERP Product Marketing Manager – Accounting, Finance

Job Description

Shape compelling narratives that translate product functionality into tangible business advantages for small to mid-sized organizations. Spearhead the development of external product messaging and positioning, enabling prospects and customers to grasp the significance of Acumatica while clearly setting our ERP platform apart in the market. Craft insightful thought leadership content and positioning to establish Acumatica as a reliable authority in modern ERP solutions. Design and implement comprehensive go-to-market strategies for launching new products and initiatives. Collaborate closely with product and sales teams to ensure alignment in vision, execution, and timing, guaranteeing cohesive and impactful launches. Team up with our customer advocacy group to enhance customer stories and videos, integrating authentic, real-world outcomes into marketing materials. Work closely with product teams to stay informed on roadmaps, priorities, and forthcoming capabilities. Utilize performance data and analytics to inform marketing strategies, assess campaign effectiveness, and continually optimize our approach, balancing insights with creativity for enhanced results. Generate engaging video scripts and perform light video edits with professional design and video partners. Maintain and refine core assets, such as website messaging, datasheets, and brochures, to ensure clarity, consistency, and accuracy. Support industry trade shows and events with impactful messaging and content.

Qualifications

1. A minimum of three to five years of marketing experience is necessary, preferably in product marketing. 2. Deep understanding of ERP business management systems, accounting processes, business technology, and B2B marketing strategies is essential. 3. An educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field is required. 4. Exceptional writing skills are needed to explain complex features in clear, direct language. 5. Must approach each project with both analytical and creative thinking. 6. Excellent organizational and multitasking abilities, along with strong communication skills, are critical. 7. Experience with marketing technologies such as WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia is preferred. 8. Seeking a team member who is friendly, ethical, and embodies our core values, bringing enthusiasm to work and building lasting professional relationships in a dynamic environment.

Benefits

- Health insurance - 401(k) matching - Flexible work hours - Paid time off - Professional development opportunities