Email Marketing Specialist

Job Description

We are seeking an Email Marketing Specialist to manage lifecycle email programs. Responsibilities include handling subject lines, offers, and copy, developing segmentation and audience strategies, creating campaign briefs, planning calendars, executing promotional blasts, automated flows, and lifecycle sequences. The role also involves A/B testing and iterating based on results to enhance email performance and engagement.

Qualifications

1. Proven email marketing expertise, ideally within ecommerce, software, or finance B2C sectors. 2. A strong sense for crafting compelling offers and subject lines with high conversion rates. 3. Familiarity with structured processes and AI-supported workflows. 4. Must be dependable, well-organized, and consistently available for ongoing tasks. 5. Experience with Customer.io is advantageous. 6. Knowledge of HTML email design, whether writing HTML directly or using AI, rather than relying on image-based emails, is a plus.

Benefits

- Customer.io is used as our ESP. - Our HTML emails are created using AI based on established templates. - Well-documented processes allow you to quickly integrate into the existing system. - Your primary focus will be campaign strategy and implementation.