DR Copywriter

Job Description

Truly Free is seeking a Direct Response Copywriter to craft and optimize high-converting copy across various platforms. The responsibilities include: * Creating compelling copy for paid social ads (Meta, TikTok, YouTube). * Developing email and SMS campaigns and flows. * Writing landing pages and product detail pages. * Creating advertorials and funnels. * Developing high-performing hooks, angles, and messaging frameworks. * Partnering with creative and media teams to concept and iterate ad creative. * Testing variations (headlines, offers, positioning) to improve KPIs. * Analyzing performance data and translating insights into new copy directions. * Writing or supporting blog content aligned with SEO and brand goals. * Collaborating with SEO or content teams to maintain consistency in voice and messaging.

Qualifications

To thrive in this role, you should have: 1. 3+ years of direct response copywriting experience (DTC or performance marketing preferred). 2. Proven track record of writing copy that drives measurable results. 3. Deep understanding of: Customer psychology and buyer intent, Offers, hooks, and urgency, Paid social and lifecycle marketing ecosystems. 4. Experience working closely with paid media, creative, or growth teams. 5. Comfort using data to inform decisions (you don’t need to be an analyst, but you use performance insights).