Director of Paid Social, Video

Job Description

Take charge of paid social acquisition for both homeowners and service providers. Spearhead campaigns across diverse markets and service categories. Oversee the entire funnel, from initial awareness to final conversion. As the channel expands, build and guide a high-performing team. Establish a consistent framework for testing and managing creative assets. Proactively manage budgets and assess performance across various regions.

Qualifications

1. Director-level experience is essential. 2. Proven experience in paid social acquisition management across Meta, TikTok, and YouTube is necessary. 3. Hands-on execution and comprehensive funnel management skills are required. 4. Demonstrated ability to create campaigns, manage budgets, and analyze performance data. 5. A structured approach to experimentation with defined testing frameworks is expected. 6. Strong skills in cross-functional collaboration are vital. 7. Proficiency in utilizing AI tools for in-depth performance analysis is desired. 8. Capacity to manage two-sided acquisition effectively.

Benefits

- Base salary: $175,000 - $205,000 - Equity: To Be Determined. This role directly impacts company value, and we want you to have a stake in the outcome. - Healthcare: Comprehensive medical, dental, and vision coverage. - Fully remote: This role demands high concentration for campaign management and analysis. Work comfortably from any location in the US. - Unlimited PTO: We prioritize results. Take the time you need.