Digital Marketing Specialist

Job Description

Take ownership of lifecycle marketing efforts across both email and SMS, coordinating campaigns across multiple teams. Implement and refine email marketing using Klaviyo and SMS strategies through Attentive. Develop and curate campaign calendars, design email flows, and implement targeted segmentation strategies. Conduct A/B tests on subject lines, messaging, and timing to optimize campaign effectiveness. Manage the marketing calendar to align with product launches and promotions. Collaborate with product development, PR, and creative teams to ensure consistent messaging. Ensure timely campaign execution across all relevant channels. Support product releases with aligned messaging, assets, and comprehensive campaign strategies. Aid in SEO implementation and optimization across the website and other digital platforms. Monitor campaign performance, providing actionable insights for improvement. Track KPIs across lifecycle channels, identifying opportunities to enhance performance. Coordinate day-to-day marketing and e-commerce operations efficiently. Partner with the social media team to ensure consistent omni-channel experiences. Communicate performance metrics and strategic priorities to leadership proactively. Oversee paid campaigns through Meta Business Manager, adhering to established guidelines.

Qualifications

1. Requires 3+ years of experience in eCommerce or DTC marketing. 2. Experience in managing comprehensive lifecycle marketing campaigns. 3. Must have strong proficiency with Klaviyo and/or Attentive. 4. Demonstrated ability to manage marketing calendars and coordinate multiple campaigns. 5. Solid understanding of SEO principles and digital analytics. 6. Exceptional organizational skills to handle numerous concurrent campaigns. 7. Proven experience collaborating with creative and product teams. 8. Superior written and verbal communication skills in English are essential. 9. A proactive and detail-oriented approach, with strong ownership of responsibilities, is crucial.

Benefits

- Fully Remote (Work from Home) - Highly competitive salary