Digital Marketing Specialist – Demand Generation

Job Description

Seeking a Digital Marketing Specialist to manage and execute paid digital campaigns across their entire lifecycle, including launching, optimizing, and tracking performance across channels like paid search, paid social, and programmatic advertising. Responsibilities include managing HubSpot workflows, automation, and campaign assets to support lead generation and lifecycle marketing initiatives; supporting the execution of B2B and B2B2C demand generation programs across broker, employer, partner, and consumer audiences; collaborating with internal creative resources to develop high-performing campaign assets; monitoring and analyzing campaign performance using tools like HubSpot, Dynamics, Power BI, and Tableau; and working with Sales and Sales Operations teams to support lead flow and alignment with campaign objectives.

Qualifications

1. 3+ years of hands-on experience executing B2B demand generation campaigns, including paid media and lifecycle marketing. 2. Proficiency in HubSpot workflows, automation, and campaign management. 3. Experience supporting paid media campaigns, including programmatic advertising, search, and paid social. 4. Experience working in B2B or B2B2C marketing environments with indirect or channel-based distribution. 5. Experience in insurance, employee benefits, or healthcare is a plus. 6. Experience executing campaigns across multi-step or indirect buyer journeys. 7. Strong analytical skills with experience using CRM and reporting tools (e.g., Microsoft Dynamics, Power BI, Tableau). 8. Ability to work collaboratively and manage priorities in a cross-functional environment.

Benefits

- Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance. - 401(k) program with a company match. - Paid time off. - Company-paid short-term disability, long-term disability, and basic life insurance. - A free MASA membership.