Digital Marketing Specialist

Job Description

Contribute to the end-to-end marketing relationship with Marketplace vendors, acting as the main marketing contact and focusing on strategic planning, relationship development, and business expansion. Evaluate performance across key metrics such as CPC, CTR, ROAS, revenue, SOV, and visibility. Integrate Marketplace vendors into Sponsored Products and Sponsored Brands. Manage, refine, and accelerate Sponsored Products & Sponsored Brands campaigns. Develop high-impact advertising strategies that produce quantifiable business and sponsored brand results. Collaborate with and educate marketplace vendors on effective marketing campaign execution through presentations, reviews, and individualized support. Identify avenues to increase Marketplace advertising revenue.

Qualifications

1. Proficiency in Mandarin. 2. Over 2 years of digital marketing or retail media expertise. 3. Practical experience with advertising platforms like Facebook Ads, Amazon Ads, Google Ads, or Criteo. 4. A solid foundation in paid search or performance marketing, such as SEM. 5. Capacity to work flexible hours to assist sellers in China.

Benefits

- Employee discounts on the latest tech gadgets from day one. - Flexible health benefits and a comprehensive wellness program. - TFSA and RRSP programs to support your financial future. - A 100% matched company pension plan for retirement security. - Extensive training programs to develop new and transferable skills, ensuring continuous professional growth.