Digital Marketing Producer

Job Description

Join our team as a Digital Marketing Producer! Collaborate closely with the director and business stakeholders to develop paid digital marketing strategies that align with core business objectives. You'll be instrumental in driving program participant growth by producing strategic paid search, display, and paid social media advertising campaigns. Regularly monitor and optimize these campaigns, focusing on lead generation performance. Provide insightful reporting and analysis to stakeholders, driving paid digital marketing strategy. Support relationships with third-party digital marketing vendors and agencies. Work alongside the marketing automation manager to optimize lead scoring models. Partner with the web team to integrate content marketing strategies that leverage blogs, social media, and web content.

Qualifications

1. Bachelor's degree in marketing, communications, or a related field. 2. 2 to 4 years of experience in digital marketing or PPC. 3. International travel or study abroad experience preferred. 4. Experience in Google Adwords, Bing Ads, Meta Ads Manager, TikTok, Marketo, Instagram, Snapchat, YouTube, and Twitter. 5. Experience with Salesforce, DOMO, and Power BI preferred. 6. Understanding of Google Analytics, SEO/SEM helpful. 7. Experience with Adobe Creative Cloud applications preferred. 8. Proficiency in MS Office Word, Excel, and PowerPoint. 9. Excellent organizational, communication, and interpersonal skills. 10. Ability to prioritize and multitask. 11. Professional, creative, flexible, collaborative, and high-energy. 12. Embrace CIEE’s Core Values.

Benefits

- Paid time off - Parental leave - Gym Reimbursement Program - Employee Assistance Program - Short-term & Long-term Disability - 6 floating Fridays - CIEE Study Abroad and TEFL Program discounts - 403(b) Retirement Plan with employer contribution - Insurance Coverage (life, travel, medical, dental, and vision) - Flexible Spending Accounts/Health Savings Accounts (medical and dependent) - Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)