Digital Marketing Manager – France

Job Description

Take charge of the digital go-to-market strategy for Placetel AI in France. Oversee the local website, including content, structure, UX, and conversion optimization. Devise, execute, and refine digital marketing campaigns across paid search, paid social, SEO, and email channels. Tailor messaging, value propositions, and content for the French market. Enhance the complete digital funnel, from initial contact to lead or trial conversion. Examine traffic, lead quality, conversion rates, and campaign performance to pinpoint growth prospects. Team up with central product, UX/UI, performance marketing, and analytics teams, as well as external agencies. Provide support for local product launches, feature implementations, and GTM initiatives. Uphold strong brand consistency while adapting to local market demands. Employ a data-driven approach, conduct tests, and consistently optimize performance.

Qualifications

1. Hold a Bachelor's or Master's degree in marketing, business, digital media, or a related field. 2. Possess 3+ years of experience in digital marketing, ideally within a B2B SaaS or tech setting. 3. Exhibit a robust marketing all-around skillset, covering website management, performance marketing, content creation, and analytics. 4. Demonstrate a hands-on mentality with a strong focus on execution. 5. Have a solid grasp of digital KPIs, conversion optimization techniques, and growth funnels. 6. Have experience working with CMS systems, analytics tools, and marketing automation platforms. 7. Be capable of working independently and assuming full ownership of a local market. 8. Have native-level proficiency in French. 9. Be fluent in English (German is advantageous).

Benefits

- Play a pivotal role in Placetel AI's international expansion. - Experience high ownership and make a real impact in a rapidly growing, AI-driven SaaS business. - Join a motivated, interdisciplinary Digital & Growth Team. - Benefit from flat hierarchies, offering significant freedom and responsibility. - Enjoy a remote-first setup with flexible working hours. - Receive strong support for learning and development, including trainings, certifications, and personal growth opportunities. - Work in a modern environment with regular team events. - Benefit from stability and a long-term perspective within Gamma Communications.