Copywriter

Job Description

We are seeking a talented Direct Response Copywriter to create conversion-focused copy. This role involves writing paid advertising copy for platforms like Meta, LinkedIn, and short-form video content. You will produce landing page and funnel copy designed to maximize conversions. Develop engaging email sequences, including cold outreach, nurture campaigns, and lifecycle messaging. Write AI agent scripts and conversational flows that feel natural and helpful. Develop SMS and WhatsApp messaging journeys to guide users toward action. Adapt copy based on funnel stage, audience intent, and client tone of voice. Collaborate with Account Managers and leadership on client campaigns. Translate strategy into clear, persuasive messaging. Review performance feedback and adjust messaging. Utilize AI tools to enhance drafting and maintain brand voice consistency. Ensure compliance with data use and privacy expectations.

Qualifications

1. Minimum of 3 years’ experience in conversion-focused direct response copywriting. 2. Strong understanding of performance marketing principles. 3. Proven experience writing across various channels, including email, ads, landing pages, and messaging. 4. Ability to think strategically in funnels rather than just isolated assets. 5. Confident in explaining copy effectiveness and improvements. 6. Solid understanding of buyer psychology and brand storytelling from the customer’s perspective. 7. Experience with email and lifecycle marketing strategies. 8. Comfortable utilizing AI tools for copywriting, research, and workflow optimization. 9. Able to take ownership and maintain high standards. 10. Committed to continuous learning and adaptation to new marketing tools and trends. 11. Experience with AI, chatbot, paid ads, or Video Sales Letters is a plus.

Benefits

- Flexible work arrangements - Professional development opportunities