Content Marketing Manager

Job Description

Shape feature communications, transforming them into email sequences and compelling landing page content. Analyze target audiences and competitors to continuously enhance the customer journey. Establish scalable processes integrating AI tools for text creation, A/B testing, and audience personalization. Support the scaling of content initiatives. Write psychologically-backed ad copy and texts yielding measurable results. Report directly to the Team Lead Online Marketing.

Qualifications

1. Several years of online marketing experience focusing on content and funnels within SaaS or high-growth environments. 2. Comprehensive understanding of conversion psychology, audience analysis, and copywriting. 3. Proficient in using generative AI tools (e.g., ChatGPT, Claude, Jasper) for copywriting, email sequences, and landing page optimization. 4. Expertise in prompt engineering to deliver consistently high-quality, reproducible results. 5. Ability to create AI-powered workflows that scale content creation without sacrificing quality.

Benefits

- Supplementary health insurance. - Subsidy for the Wellhub health program. - Attractive employee discounts across various categories via FutureBens. - Continuous professional development opportunities.