College Marketing Representative

Job Description

Amplify awareness for The Orchard's diverse range of artists by developing genuine relationships with key campus influencers, including college radio, student organizations, campus newspapers, and community media. This unlocks opportunities for reviews, radio airplay, interviews, and significant exposure. Strengthen the presence of artists using local social media platforms and use a blend of provided digital assets and self-generated content to promote The Orchard's unique talent pool. Execute dynamic in-person marketing events at local record stores, boutique shops, and campus locations. Pinpoint key online sites, forums, and digital networks frequented by the 18-24 age demographic to optimize artist promotion strategies. Attend relevant local and campus events to maximize artist exposure and engagement. Attend artist performances to circulate promotional materials and collect valuable feedback from enthusiastic fans. Prepare and submit in-depth reports detailing marketing initiatives and campaign successes.

Qualifications

1. Currently enrolled as an undergraduate student at a 4-year university in Atlanta, with at least 2 years remaining before graduation. 2. Capable of independently managing work hours and demonstrating accountability for assigned responsibilities. 3. Deeply enthusiastic about music with a strong understanding of music discovery and consumption habits among peers, coupled with a keen interest in music business and marketing strategies. 4. Proficient in social media marketing, staying updated on current trends, and actively creating content on platforms like TikTok, Instagram, X, and YouTube. 5. Available for a commitment of 20 hours per week. 6. Possess strong writing and communication skills, function effectively as a team member, and demonstrate excellent communication abilities. 7. Have reliable transportation and reside within 30 minutes of Atlanta. 8. Maintain a flexible schedule to accommodate team conference calls and provide tour coverage.

Benefits

- Gain practical experience in the music industry, enhancing your resume. - Express your creative flair through local social channels, collaborative brainstorms, and insightful concert/album reviews. - Access exclusive insights that refine your marketing approach. - Receive complimentary tickets to artist shows and potential meet-and-greet opportunities. - Cultivate valuable connections within the local music scene. - Many more perks available!