Ad Operations Analyst

Job Description

As an Ad Operations Analyst, you'll play a key role in the execution and optimization of digital ad campaigns. Your responsibilities include: 1. Managing traffic, QA, and launching digital ad campaigns across various publisher platforms. 2. Configuring targeting parameters, including audience segments, geo-targeting, frequency caps, and bid strategies. 3. Performing daily monitoring of live campaigns, identifying and resolving delivery issues, pacing discrepancies, and creative rejections. 4. Compiling and analyzing performance reports (CTR, viewability, VCR, CPA, ROAS) on a daily and weekly basis. 5. Implementing basic campaign optimizations like bid adjustments, creative rotation, and placement exclusions, while escalating complex issues to senior team members. 6. Maintaining accurate trafficking sheets, campaign trackers, and naming convention documentation. 7. Coordinating with creative teams and clients to gather and organize ad assets, ensuring compliance with specifications. 8. Supporting the account management team with post-campaign reporting and analysis to improve future campaign strategy. 9. Contributing to process improvements by identifying inefficiencies and suggesting workflow enhancements. 10. Staying informed about digital advertising trends, platform updates, and industry best practices.

Qualifications

To be successful in this role, you should have: 1. A Bachelor's degree in Marketing, Communications, Business, Mathematics, or a related field. 2. 2-5 years of experience in digital advertising, ad operations, or a related field. 3. Strong proficiency in Microsoft Excel or Google Sheets (pivot tables, VLOOKUP/XLOOKUP, basic formulas). 4. Exceptional attention to detail and the ability to manage multiple campaigns under tight deadlines. 5. Strong numerical and analytical skills with the ability to work with large data sets. 6. Excellent written and verbal communication skills. 7. A proactive, problem-solving approach and willingness to learn new tools and platforms quickly.

Benefits

We offer a comprehensive benefits package that includes: - 100% company-paid medical, dental, and vision plans. - Unlimited Flexible Time Off. - Personalized career roadmap for each employee. - Professional development through training and educational opportunities.