XTEL

About XTEL

XTEL is a leading global SaaS enterprise software provider specializing in AI-first revenue management solutions for consumer packaged goods (FMCG/CPG) companies. The company offers a cloud-native platform covering augmented AI data management, trade promotion management, advanced analytics, assortment, and retail execution, serving 400+ global brands and managing over €100 billion in annual trade spend. Founded in 2015 and backed by Bain Capital, XTEL focuses on AI-enabled automation and enterprise-scale deployments, partnering with Microsoft/Copilot to accelerate product innovation and global expansion.